Aditya Birla Fashion and Retail (ABFRL) brings a vibrant mix of trendsetting styles and exclusive deals to fashion enthusiasts. With a sprawling network of over 1,226 brand stores and 7.7 million square feet of retail space as of December 31, 2025, ABFRL offers everything from Gen Z-focused OWND! to luxury ethnic wear like Jaypore and Sabyasachi, according to company data. Whether you’re seeking affordable fashion or designer collaborations, ABFRL’s diverse portfolio ensures there’s something for every style and budget.
ABFRL’s Expansive Retail Footprint and Brand Portfolio
Aditya Birla Fashion and Retail Limited, headquartered in Mumbai, stands as one of India’s foremost fashion powerhouses. As of March 31, 2025, ABFRL operates 1,187 brand stores across India, covering over 7.2 million square feet of retail space . By December 31, 2025, the company’s footprint expanded to 1,226 stores and 7.7 million square feet .
ABFRL’s brand portfolio spans multiple segments. In the masstige and value retail category, it includes Pantaloons and OWND!—the latter launched to appeal to Gen Z consumers with affordable, trendy fashion . The ethnic wear segment features designer-led labels such as Sabyasachi, Shantnu & Nikhil, Tarun Tahiliani, House of Masaba, and premium brands like Jaypore, Tasva, and the amalgamated TCNS brands (W, Aurelia, Wishful, Elleven, Folksong) .
In luxury retail, ABFRL operates The Collective and holds partnerships with global names like Ralph Lauren, Hackett London, Ted Baker, Fred Perry, and Galeries Lafayette . The company also maintains a strong presence in lifestyle and premium western wear through its Madura Fashion & Lifestyle division, which includes Louis Philippe, Van Heusen, Allen Solly, Peter England, Reebok, and Simon Carter .
Global Expansion: Jaypore’s Entry into the US Market
ABFRL is making its first foray into the US market through its artisanal brand Jaypore. On February 13, 2024, ABFRL announced a five-year partnership with THG Ingenuity to launch Jaypore in the US, leveraging THG’s full-scale commerce capabilities—including logistics, fulfillment, marketing, and localized payment infrastructure .
This strategic move marks ABFRL’s global expansion via direct-to-consumer (DTC) channels. Jaypore’s curated collections of handwoven apparel, jewelry, home textiles, and accents are positioned to attract both the Indian diaspora and US consumers seeking artisanal craftsmanship .
Strategic Investments and Brand Evolution
ABFRL has pursued a dynamic strategy of acquisitions and partnerships to diversify its offerings. In 2023, it acquired a 51% stake in TCNS Clothing, bringing brands like W, Aurelia, Wishful, Elleven, and Folksong under its umbrella . Earlier, it had acquired Jaypore and stakes in designer labels such as Shantanu & Nikhil (2019), Sabyasachi (2021), Tarun Tahiliani (2021), and House of Masaba (2022) .
In 2020, Flipkart acquired a 7.8% stake in ABFRL for ₹1,500 crore, signaling investor confidence in its omnichannel potential . In 2024, ABFRL demerged its Madura business into a separate entity, Aditya Birla Lifestyle Brands Limited (ABLBL), effective May 1, 2025 .
Recognitions and Awards
ABFRL’s commitment to sustainability and employee relations has earned it notable accolades. In 2023, Madura Manufacturing received the National Award for Excellence in Employee Relations from the Employer Federation of India and CII . Its CSR coffee table book “Dhaage” won the Platinum award at the 13th PRCI Excellence Awards . Additionally, ABFRL was ranked as Asia’s Most Sustainable Company in the Textiles, Apparel & Luxury Goods sector by DJSI-CSA in 2023 .
Why ABFRL Stands Out for US Shoppers
For US consumers, ABFRL offers a compelling mix of affordability, craftsmanship, and designer appeal. OWND! caters to Gen Z with budget-friendly fashion, while Jaypore brings authentic Indian artisanal design to a global audience. The Collective and partnerships with global luxury brands offer premium options, and ethnic labels like Sabyasachi and Tarun Tahiliani deliver high-end heritage fashion.
ABFRL’s omnichannel strength, with thousands of stores and multi-brand outlets, ensures accessibility. Its global expansion via DTC channels promises seamless shopping experiences for US customers. The company’s sustainability credentials and award-winning CSR initiatives further enhance its appeal.
Frequently Asked Questions
What brands does ABFRL offer?
ABFRL’s portfolio includes value fashion (OWND!, Pantaloons), ethnic designer labels (Sabyasachi, Jaypore, Tarun Tahiliani, House of Masaba, Tasva, TCNS brands), lifestyle and premium western wear (Louis Philippe, Van Heusen, Allen Solly, Peter England, Reebok), and luxury retail (The Collective, Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Galeries Lafayette).
How many stores does ABFRL operate?
As of December 31, 2025, ABFRL operates 1,226 brand stores across India, covering approximately 7.7 million square feet of retail space.
Is ABFRL available in the US?
ABFRL is entering the US market through its Jaypore brand via a five-year partnership with THG Ingenuity, which will manage e-commerce, logistics, marketing, and localized operations.
What is OWND!?
OWND! is ABFRL’s affordable fashion brand launched to appeal to Gen Z consumers. It offers trendy, cost-effective apparel and is expanding its store network across India.
Has ABFRL received any awards?
Yes. In 2023, ABFRL’s Madura Manufacturing won the National Award for Excellence in Employee Relations. Its CSR book “Dhaage” won a Platinum PRCI award, and the company was ranked Asia’s Most Sustainable Company in its sector by DJSI-CSA.
